C2P Advisory Group

David Alison, CFP®

David Alison, CFP®

Executive Vice President | Founding Partner

David Alison, executive vice president and founding partner of C2P Advisory Group, and sister company Clarity 2 Prosperity. He is an accomplished Certified Financial Planner™, industry mentor, and strategist known for creating and innovating industry-leading financial planning and investment processes to help advisors deliver holistic wealth management solutions to their clients.

Dave is a frequent speaker at industry conferences and regularly conducts advisor training on C2P’s signature planning processes and investment strategies. He has a true passion for educating advisors on ways they can enhance the financial planning strategies they bring to their clients.

As a founding partner, Dave helped bring together the like-minded team at C2P and values the group’s goal of changing the financial services industry for the better and its dedication to only working with those who have the highest ethical standards and a focus on putting the clients’ needs first.

Dave entered the financial services industry through an internship in college and immediately realized he found his calling. Upon graduating from Bowling Green State University with a degree in finance, Dave interviewed for a position as a fund analyst at one of the largest brokerage and investment managers in the world. This interview process quickly made him realize his passion was not analyzing funds, but rather helping individual clients and families manage their investments. At that time Dave joined an established financial planning office in Florida that was beginning to build a national presence. Within a five-year period, Dave helped grow that organization exponentially, resulting in over $3.5 billion in new assets.

In addition to his role at C2P Advisory Group and Clarity 2 Prosperity. Dave is the founder of Alison Wealth Insight, his boutique holistic financial planning and wealth management practice, which supports a diverse clientele from the mass affluent retiree to high-net worth families. Dave holds his Series 65, life, health, and variable annuity licenses as well as the Certified Financial Planner™ designation. The CFP® designates that certificants have met extensive educational and experience requirements, have passed the comprehensive CFP® Certification Exam, provide a fiduciary standard of care, and are held to rigorous professional and ethical standards. CFP® certification is recognized as the highest standard in personal financial planning.

Dave is a member of the Financial Planning Association®, Million Dollar Round Table, and is an education junkie, attending more than 10 conferences per year to continue to advance his knowledge to help others. As a culmination of all of his experiences, Dave has been the lead subject matter expert in developing C2P’s financial planning software as well.

Dave is originally from New York, and currently lives in Bay Village, Ohio, with his wife, Alana, daughter, Everleigh, and dog, Higgins.

Things you must know about Dave

  • Is a frequent speaker at industry conferences and regularly conducts advisor training on C2P’s signature planning processes and investment strategies
  • Dave is a technology geek and is going to be very excited to talk to you about The Bucket Plan® Software he helped build
  • Has a passion for working on complex financial planning situations for clients and advisors

Fun facts

  • Enjoys fishing and traveling. He has visited 10 countries since 2013 and hopes to double that number over the next couple years
  • His wife is from London, England and they try to go back every year
  • Dave has been published in US News, FinancialPlanning.com, Yahoo.com, NASDAQ.com and other industry media outlets


  • Financial Planning Association®
  • MDRT